Author: Steve Jones
Book Site: Brand Like a Rockstar
How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business. So says author Steve Jones.
Brand Like a Rock Star aims to reveal the core marketing strategies behind the success of the world's greatest bands -- so that you can learn marketing lessons from them.
Jones has worked in the music industry as a marketer. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.
Twitter ID: @rockstarbrands