Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz
Author: Wendy Montes de Oca
Book Site: Content is Cash
"Content Is Cash" aims to show you how to systematically integrate and synchronize today’s best Web marketing techniques to drive more traffic, buzz, leads, and sales for your business.
According to the book, you will learn easy and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing in forums and message boards. The book includes tips and information on how to:
• Discover and leverage useful, valuable, actionable content you didn’t know you had
• Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing
• Create more visibility, traffic, and awareness for your website and brand
• Link content more tightly with prospecting and sales initiatives
• Syndicate and aggregate content to extend its reach
• Make your content easier to find on the Web -- simply and inexpensively
• Adapt your strongest content into high-performing online press releases
• Encourage viral marketing, pass-along readership and word-of-mouth buzz
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