Author: Guy Kawasaki
Book Site: Enchantment
Apple's former chief evangelist leads business people down the path to enchantment. Guy Kawasaki is back with his 10th book, this time tackling the tricky art of influence and persuasion. Kawasaki who wrote Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition, and The Art of the Start, brings another take on how to win friends and influence people -- everything from wardrobe choice to tips for effective swearing.
He offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author's suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are explained and can easily translate from the workplace to the real world.
Twitter ID: @GuyKawasaki