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Fundamentals of Email Marketing

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Fundamentals of Email Marketing: 7 Things You Need to Know to Achieve Success

Author: Zach Heller

Book Site: Fundamentals of Email Marketing

This book is designed to guide the reader through executing email marketing as an element of an overall marketing plan. The purpose is to help you get started in the field, or provide insight into how to improve any email marketing work you are currently doing.

Starting with the basics, each section of this book will introduce a new piece of email marketing strategy that you can use to get more people to open, read, and click-through on all of the emails you send.



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