Author: Robert Rose and Joe Pulizzi
Book Site: Managing Content Marketing
Content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing, say the authors.
This books tells marketers how to put content marketing to work. Authors Rose and Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories.
"Managing Content Marketing" is designed to teach you to:
-- Build the Business Case for Content Marketing
-- Develop a Content Marketing Strategy that Works for Your Business
-- Tell a Consistent Story that Engages Your Customers
-- Determine the Right Marketing Channels to Implement
-- Create an Internal and External Workflow for Content Marketing
-- Measure Content Marketing and Communicate Results to Internal Stakeholders.
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