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Reinventing the Wheel

21 Votes

Nominated for a Small Business Book Award in:

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Reinventing the Wheel: The Science of Creating Lifetime Customers

Author: Chris Zane

Book Site: Reinventing the Wheel

In Reinventing the Wheel, commonly overlooked elements that make a business exceptional are revealed. Chris Zane produces a case study -- one that shows the importance of investing in customers and employees and how businesses are really selling experiences, not products. His philosophies and methods of guerilla marketing will show entrepreneurs and business owners how to knock out the competition while thriving in any kind of economy and doing good for the community along the way.



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