Sort Nominations By:

You are viewing a Past Year nominee from the archives. View current year.

Reinventing the Wheel

21 Votes

Nominated for a Small Business Book Award in:

Read more about this nominee

Reinventing the Wheel: The Science of Creating Lifetime Customers

Author: Chris Zane

Book Site: Reinventing the Wheel

In Reinventing the Wheel, commonly overlooked elements that make a business exceptional are revealed. Chris Zane produces a case study -- one that shows the importance of investing in customers and employees and how businesses are really selling experiences, not products. His philosophies and methods of guerilla marketing will show entrepreneurs and business owners how to knock out the competition while thriving in any kind of economy and doing good for the community along the way.



Browse Past Years 2012

Copyright © 2010 - 2015 Small Business Trends LLC. All rights reserved. | Privacy | Terms | Login
Contact Us