Author: Lida Citroen
Book Site: Reputation 360
This "how to" book aims to inspire and teach professionals at all levels how to define, create and market their personal brand to target audiences.
Effective marketing of a personal brand attracts key opportunities, ensure consistent value and empowers the individual with tools for lifelong reputation management, says the author. Lida Citroen is an internationally recognized corporate and personal branding expert. In the book she provides more than 15 case studies of executives and professionals who have leveraged strong personal brands to bring them success.
Twitter ID: @Lida360