Results-Driven Event Planning: Using Marketing Tools to Boost Your Bottom Line
Author: Ingrid E. Lundquist
Book Site: TLC Publishing
Need to add some punch to your annual awards dinner? Assigned to produce the volunteer appreciation event? Thinking about a career change? International award-winning professional event planner Ingrid E. Lundquist, CSEP reveals the process of building an event your attendees will love and your clients will love even more.
This book aims to show you that:
- By applying marketing techniques to event planning – you can reach your goals time and again.
- You’ll learn to foresee the problems you can avoid and recognize potential hazards before they happen.
-Valuable tips will save you time, money, and the heartache of disappointment when you don’t reach your goal.
