Author: Kevin Davis
Book Site: Slow Down, Sell Faster!
Slow Down, Sell Faster! aims to show you how to stop jumping the gun and work with your customers to identify and quantify their real needs, so by the time you begin your pitch in earnest, you're already halfway home.
Featuring a simple yet powerful 8-step process and practical, repeatable techniques, Slow Down, Sell Faster! uses examples from the author's extensive experience, plus research on customer buying processes rather than traditional selling processes. This buyer-focused approach to selling extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business.
Each step in the book corresponds to a role you should adopt to meet a customer's needs at each stage of the buying process. There are two sides to every sale.
Twitter ID: @toplineleader