Author: Michelle Tillis Lederman
Book Site: The 11 Laws of Likability
Networking is a vital part of success, but often can feel inauthentic, says the author. The book is based on one simple truth: people do business with people they like.
From client service, to sales, to promotions, to business development – relationships are at the core of our interactions. This book encourages us to reconsider the way we build relationships. Lederman presents an approach to conversation and networking to cultivate the connections you want to have, not the ones you think you should have. She aims to show you how to get real before a conversation, connect during it, and build relationships after it - all based on understanding your own likability and creating honest, authentic interactions.
The bottom line, the book says, is that in business - and life - likability matters.
Twitter ID: @mtlederman