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The Business of Design

16 Votes

Nominated for a Small Business Book Award in:
Marketing

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The Business of Design



Author: Keith Granet

Book Site: The Business of Design



In "The Business of Design: Balancing Creativity and Profitability," consultant and author Keith Granet provides the tools and advice to create and run a design business in one guide.

The Business of Design guides the reader through the steps of creating a successful firm, from the initial foundation of a design practice, to financial management, marketing and public relations, human resources, and project management. The last chapter, on product development, explores the growing trend in the design profession to develop products and bring them to the marketplace, allowing designers to share their voice with a larger audience.



 










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