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The Cheese Mall

499 Votes

Nominated for a Small Business Book Award in:

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The Cheese Mall

Author: Bernie Tracey

Book Site: The Cheese Mall

This simple, short book (available in electronic or paperback) explains what marketing is, along with key marketing strategies and principles, in straight forward terms. It tells the story of Millie and Matthew, two young entrepreneurs who have been made redundant (laid off) and decide to start up their own business and have to learn key marketing skills.

For those of you who are already in business, this book aims to help you take a fresh look at your own marketing strategy and ask yourself some basic questions like, ‘What am I all about as a business?" and "How can I give the best possible service to my customers?"




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