This book is written for small businesses, who's top priority is getting their message out to the right people. The author,Ric Dragon, who is a search marketing professional and principal of DragonSearch a New York search engine marketing firm, outlines tools and techniques small business owners need to bring their product to the online marketplace.
This book covers:
-Search engine optimization (SEO)
-Pay per click
Additionally, the manual incorporates an explanation of online marketing analytics to ensure that small business owners can measure their marketing efforts.
Twitter ID: @RicDragon