Writing and promoting thought leadership material such as articles, blogs, books, reports, speeches and videos offers a powerful way for experts to communicate their expertise, shape agendas, build profile, win trust and ultimately grow sales and success.
In "Think Write Grow," author Grant Butler explains how thought leadership works. He also provides detailed advice on how experts can write exceptional material, and outlines how everyone from small business owners to bloggers and CEOs can promote their work for maximum impact. The book also explores the characteristics of successful thought leaders, how they identify the best topics to focus on, and issues such as how much time to invest and how much risk to take.
The advice in "Think Write Grow" includes in-depth interviews with global thought leaders in fields as diverse as science, law, information technology and design. There are also examples of writing from top communicators from Barack Obama and Boris Johnson to Tim Flannery, Paul Krugman and Nouriel Roubini.
Twitter ID: @grantxbutler