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Author: Thomas F. La Vecchia
Book Site: The X Factor Selling System


The X Factor Selling System is a no nonsense way to uncover what motivates people as to why they buy (or make any decision for that matter). It's based off the 4 Ps, people, product, process or price as we are all motivated by each of the four (or all). Point is that if you uncover what motivates them it will be easier to persuade them.

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