How to Fund Your Self-Published Book #BizBookAwards Chat Recap
Self-publishing has become a serious option for small business owners and business writers seeking to boost their expertise, establish some new revenue, or perhaps create a viable new business model. The trick is funding the costs associated with publishing that first book.
In a Twitter chat Wednesday, we examined some of the approaches for raising money to fund your first self-publishing projects. Guests included Nancy Spooner Bsharah (@SurfDateBook) co-author of Everything I Know About Dating I Learned Through Surfing and Susan Payton (@eggmarketing), author of 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs.
Leading the discussion were Ivana Taylor (@DIYMarketers), Publisher of DIYMarketers and Book Editor for Small Business Trends and Anita Campbell (@SmallBizTrends), founder of the Small Business Book Awards, and the co-author of Visual Marketing, published by Wiley.
Here are excerpts from the chat:
A1: You can fund a book using a publisher, your own cash, your family/friends cash, crowdsourcing & probably a loan. #BizBookAwards— Matt Mansfield (@1KContentIdeas) March 13, 2013
But how, asked some, does crowdfunding work, and what steps can an author take to get started?
But, will it really work, some participants wanted to know?
Besides friends & family will others buy in for crowd funding?#BizBookAwards— Eric Deeter (@EricDeeter) March 13, 2013
Q2 answer it has never been easier to plan, construct, publish, market your interest & expertise. get started, stick with it. #bizbookawards— Kevin Herbert (@bealakids) March 13, 2013
Participants of the chat also came up with suggestions for generating interest in your fundraising campaign.
A3: I included a video (created with Animoto) #BizBookAwards— Tai Goodwin (@TaiGoodwin) March 13, 2013
Q4: Many times announcing that you're authoring a book can create hype and a lot of interest. Spread the title of the book. #BizBookAwards— Michelle Reynolds (@Aromatic_Health) March 13, 2013
And what kind of qualities, tools, and resources must you have to create a successful fundraising effort for your next book?
A5 - Components include being able to tell yr story well, having a good network and a SM strategy on how to spread the word #bizbookawards— Joe Wozny (@joewozny) March 13, 2013
A9. Use good organizing tools to research - from Evernote to Baecamp - may get a few idas for associated material #bizbookawards— Pierre DeBois (@ZimanaAnalytics) March 13, 2013
A10: Look for fundraising mentors. Include more than just authors in this list. #BizBookAwards— Shawn Hessinger (@Shawn_Hessinger) March 13, 2013