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So Good They Can't Ignore You

74 Votes

Nominated for a Small Business Book Award in:

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"So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love" is written by Cal Newport, a professor of computer science at Georgetown University and an author. It is published by BusinessPlus.

In this book, Cal Newport debunks the long-held belief that "follow your passion" is good advice. After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do.

According to one reviewer, the author's point is that "... instead of trying to find your passion and then searching for work that delivers – become good at something valuable. Get passionate ABOUT being good at something valuable, and focus on giving something of value to the world. In other words – (and Newport shows data to prove this) – we've had it backwards all along. Passion isn't behind loving our work – being good at something that gives value is what has us loving our work."

Inside this book you will find case studies and a set of 4 "Rules": don't follow your passion, be so good they can't ignore you, turn down a promotion, think small, act big.



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