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Engagement Marketing

81 Votes

Nominated for a Small Business Book Award in:
Social Media

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"Engagement Marketing: How Small Business Wins in a Socially Connected World" is written by Gail Goodman, the CEO of Constant Contact. A tech innovator (named by the Boston Globe as one of Boston's top 30 innovators), she is the architect behind her company's expansion from an email marketing provider, to one that now includes tools for social media marketing and mobile marketing. The book was published by Wiley.

Engagement Marketing takes the concept of word-of-mouth referrals that small businesses have historically relied upon, and connects it to the world of social media and mobile technology. The book aims to show small business owners and managers how to turn customers and clients into engaged fans who spread the word about your business across online social platforms.

What will you find inside? There's a chapter on overcoming common obstacles. Obstacle #3, for example, will resonate with many business owners: "I don’t like imposing on people." But as the author explains, one way to overcome that is to focus on creating great "enticement offers" such as a coupon or free report to persuade people to follow your Facebook account. Then you’re not imposing – you're giving people something they want.

There's a Quick Start Guide and a Glossary to help you get up to speed quickly on terms like "hashtag" or "plus one" in social media.




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