King, who speaks internationally on emerging trends, website management, digital experience, and social media, provides a guide for companies looking to develop long-lasting relationships with prospects and clients.
He explores more than just the typical Twitter and Facebook to dive into Web 2.0 tools and techniques that can be used to start and sustain conversations online.
The book provides suggestions on how to connect with customers using a variety of tools, including:
- Location services
The book provides examples of what works and what doesn't in social media. The book covers topics such as responding to criticism, listening to consumers, creating the right voice.
Twitter ID: @davidleeking