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"Face2Face" A Community Choice Winner in 2013 Small Business Book Awards

220 Votes

Nominated for a Small Business Book Award in:
Social Media

Read more about this nominee

"Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections" is written by David Lee King and published by Information Today, Inc.

King, who speaks internationally on emerging trends, website management, digital experience, and social media, provides a guide for companies looking to develop long-lasting relationships with prospects and clients.

He explores more than just the typical Twitter and Facebook to dive into Web 2.0 tools and techniques that can be used to start and sustain conversations online.

The book provides suggestions on how to connect with customers using a variety of tools, including:

- Photos
- Video
- Communities
- Networks
- Blogs
- Location services

The book provides examples of what works and what doesn't in social media. The book covers topics such as responding to criticism, listening to consumers, creating the right voice.




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