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LinkedIn Marketing

70 Votes

Nominated for a Small Business Book Award in:
Social Media

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"LinkedIn Marketing: An Hour a Day" is by Viveka von Rosen and published by Sybex.

The author started using LinkedIn in 2006, and today is a speaker on the benefits of marketing with LinkedIn. She is host of the biggest LinkedIn chat on Twitter, called "LinkedInChat and co moderator of LinkedStrategies, a LinkedIn Strategy Group.

This book follows the familiar "hour a day" format of other Sybex books, breaking the subject matter down into manageable chunks that you can learn one hour per day.

It is designed to help you create, customize, and optimize a presence on LinkedIn, delivering tips and tricks for community growth and management.

What will you find inside? Laid out week by week, day by day, the book walks you through getting set up on LinkedIn; optimizing your personal profile; creating and optimizing your company profile for branding and positioning; managing and growing your network; using Groups; using LinkedIn Answers and Events; and event how to use LinkedIn Ads, apps and tools.




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