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Search and Social

70 Votes

Nominated for a Small Business Book Award in:
Social Media

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"Search and Social: The Definitive Guide to Real-Time Content Marketing" is by Rob Garner and published by Sybex. The author is a MediaPost Publications writer and Founder and past president of Dallas - Fort Worth Search Engine Marketing Association.

The book aims to be a hands-on guide for building a real-time content marketing platform, i.e., the emerging practice of using both search marketing and social media to help your audience find you and you them.

This book has chapters on:

- Understanding search and social
- Ramping up a content marketing strategy
- Market research and content types
- Content strategy: auditing, assessing, planning
- Creating effective content
- Social media platforms
- Blogs, Google News and press releases

There's also a chapter on metrics and measurements, including sections on how to establish a media value for on-site as well as offsite traffic, and a section on establishing a monetary value for search and social equity.




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