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"Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever" is by Ric Dragon and published by McGraw-Hill. Dragon is CEO of DragonSearch.

Marketing-savvy business owners, marketing managers, product managers and social media managers in larger organizations will appreciate this book because it aims to bridge the gap between the profit-oriented C-Suite and the brand building, social-centered marketing teams.

The book introduces a social media process for businesses to follow. Here is a summary:

- Focusing on desired outcomes; vision, goals and objectives metrics.

- Incorporating knowledge and development of the brand personality and voice.

- Identifying the smallest possible segments of your audience, customers, users or constituents.

- Identifying the communities that those microsegments belong to—how people behave in those communities and what they are saying.

- Identifying the influencers in those communities.

- Creating an action plan for your project.

- Execution, measuring and reinvention of social media activities and programs.

In this book you will find examples of spreadsheets and checklists to use in your own social media outreach.




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