While small business owners know that social media can be a powerful tool, many are overwhelmed with getting started. This book aims to provide details about which social sites will work best for a business, as well as how to use them effectively. It's an intro to social media, without any of the technical jargon that can scare off business owners.
The book is broken out into three sections:
1 - Planning It Out: This section teaches the basics of researching and planning a social media campaign.
2 - Setting It Up: This part of the book provides how-to guides on the most popular social networking sites, including Facebook, Twitter, LinkedIn, YouTube, WordPress, SlideShare and Flickr.
3 - Making It Work: This section provides tools aimed at making your social media actions more efficient and effective:
- Google Alerts
- Google Reader
- Measurement Tools
- Email Services
- Press Release Sites
Twitter ID: @launchitmedia