The Conversation Company includes interviews and case studies of large brand companies such as Disney, Kodak, Nokia, Unilever, Zappos and Microsoft. All of the information included in the book is based on research.
This is a book for small business owners and marketers who are looking to put a face on their brand.
Inside this book you will find information about the 4 Cs of a Conversation Company: customer experience, conversation, content and collaboration. It outlines 3 steps for integrating customer-oriented thinking and social media, including: knowledge and framework; choosing pilot projects; and full integration and leverage.
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