"The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave" is written by by James Amos, Chairman and CEO, Tasti D-Lite and BJ Emerson, VP Technology, Tasti D-Lite.
In 1987 Tasti D-Lite came out with its healthier soft-serve ice cream, to respond to changing customer desires. The product took off, and now boasts millions of customers around the world.
This book is a rallying cry for CEOs about the power of social media done right. This book is NOT written for online marketers and social media experts. It's written for the CEOs and business owners who aren't quite sure how to leverage social media to grow their business and their brand.
At the end of the book is a summary chapter where one of the key points is that "the future is human." The conclusion is that regardless of what technological tools we use – the future is human. Anything that your organization can do to be more human and to connect and relate to more humans is a strategy worth embracing.
Twitter ID: @bj_emerson
