Author: Brian Basilico
Book Site: It's Not About You, It's About BACON!
"It's Not About You, It's About BACON! Relationship Marketing in a Social Media World" is written for the small to mid size business owner looking to see his or her business through the lens of their customer.
This book will help you embrace the concept of social networking and help you see that it is more than advertising. The authors also review several platforms and help you determine which ones are best for you and your marketing strategy.
Twitter ID: @brianbasilico