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Social Media Engagement for Dummies

9 Votes

Nominated for a Small Business Book Award in:
Social Media

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Author: Aliza Sherman & Danielle Elliott Smith
Book Site: Social Media Engagement For Dummies

Engagement is a key component of a social media marketing strategy. This book dives into:
-Building and growing relationships with followers and customers
-Crafting content for your audience
-Analyzing how they're responding, and refocusing and refreshing your campaigns accordingly

The book also provides tips for building and fostering social media relationships with potential customers, fans, followers, and current customers, as well as provides the fundamentals of social media, especially for do-it-yourself small-business owners and marketers.

The authors provide readers with the tools they need to build trust and credibility through social media.




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