Book Site: Social Media Engagement For Dummies
Engagement is a key component of a social media marketing strategy. This book dives into:
-Building and growing relationships with followers and customers
-Crafting content for your audience
-Analyzing how they're responding, and refocusing and refreshing your campaigns accordingly
The book also provides tips for building and fostering social media relationships with potential customers, fans, followers, and current customers, as well as provides the fundamentals of social media, especially for do-it-yourself small-business owners and marketers.
The authors provide readers with the tools they need to build trust and credibility through social media.
Twitter ID: @alizasherman