Book Site: Think Like a Rock Star
Just because you have fans, doesn't mean you have customers - and vice versa.
In "Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans" Longtime blogger and social media expert and consultant, Mack Collier provides great examples and tips for leveraging social media in ways that any SMB manager or owner can find engaging and understandable.
Collier shows small business owners how to create fans into customers and customers into fans using social media marketing tools.
Twitter ID: @MackCollier