Book Site: Social Media Explained
"Social Media Explained: Untangling the World's Most Misunderstood Business Trend" Even in 2014, social media continues to confuse and confound small business owners. Author Mark W. Schaefer covers the most current basic social media concepts for busy business owners. Such as:
- Five foundational principles of social media. If you understand these ideas, you can handle anything they throw at you.
- The five biggest social media questions facing every single company.
At the end of each chapter there is a list of the key questions you need to be asking to effectively guide a strategy.
Twitter ID: @markwschaefer