Author: Tracy Sestili
Book Site: Taking Your Brand from the Bench to the Playing Field
"Taking Your Brand from the Bench to the Playing Field: Social Media Fundamentals for Brands"has all the practical branding fundamentals a small business needs to go from planning and concept to the real world.
- Social Strategy. You'll learn how to create a social media strategy from scratch with built-in exercises and step-by-step instructions.
- Social Networks. You'll learn the ins and outs of Facebook, LinkedIn, Twitter, Google+, Pinterest, - - YouTube and Blogging and be able to execute a strategy or campaign.
- Analytics. You'll learn what and how to measure the outcome of your social media efforts and campaigns.
Plus the tools recommended for measuring your impact for each social network.
Social Media Management. You'll learn how to manage your social media presence without getting overwhelmed.
Twitter ID: @tracysestili