1. Social media cannot make up for a bad product, company or organizatio
2. Social media will NOT lead to overnight sales success
3. Social media is NOT free.
The rest of the book is a collection of strategies and tactics that Kerpen has used with his clients to build brand personality and loyalty.
The most powerful lessons are to listen, harness the power of referrals, deliver value, excitement and surprise and most importantly, engage with your customers and help them spread the word about your business.
Twitter ID: @DaveKerpen