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Ultimate Guide to LinkedIn for Business, 2nd Edition

2 Votes

Nominated for a Small Business Book Award in:
Social Media

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The "Ultimate Guide to LinkedIn' delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure.

This edition includes the following updates:

How to stay up-to-date with LinkedIn Contacts, Pulse, and Publisher programs
The expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact
How to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds.
Smarter LinkedIn Search that saves time and money with customized, comprehensive results




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