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Understanding Social Media: How to Create a Plan for Your Business that Works

1 Votes

Nominated for a Small Business Book Award in:
Social Media

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Understanding Social Media is a collection of social media advice from 60 social media experts who share their advice and strategies for :

- Creating a social media program
- Understanding stakeholders such as blogs, networks and Web 2.0
- Rules governing the relationship between search and social
- Case studies from successful and failed campaigns
- Budgeting for social media activities
- How to set key performance indicators (KPIs)
- Understanding social media ROI
- Customer experience
- Building a social media team
- Analytics and creating a social media dashboard
- Risk assessment and risk management in social media

Damian Ryan is also the author of "Understanding Digital Marketing" which is considered one of the best academic books on the subject.



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