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Everyone knows that content marketing is a great strategy to get customers. But doing content marketing right has been a mystery for small businesses.

This book is targeted to startups and consulting businesses and includes examples, step-by-step lists and tips to help small businesses with their content marketing strategies.

Authors Sonja Jefferson and Sharon Tanton have written this book from the perspective that if you give your customers enough information and education, they will naturally choose you. And this book gives you the tools to make that happen.

Overall it's a why, what and how of content marketing.




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