Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business
Author: Josh Bernoff, Ted Schadler
Book Site: Empowered
With access to Twitter, iPhones and Facebook, your customers are armed with more information about your company, your product and your competition than ever before. Bernoff and Schadler teach you how to develop your employees into HEROs (Highly Empowered and Resourceful Operatives) who can create a whole new customer channel.
