Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media

Author: Liana Evans

This book shows you how to make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more -- and to:

• Define goals and customize strategy to maximize Return on Conversation (ROC)
• Understand the whole conversation about you and all the communities you serve
• Manage legal, compliance, and ethical challenges
• Plan social media policies for your company’s employees

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