Social Media Metrics: How to Measure and Optimize Your Marketing Investment
Author: Jim Sterne
Social media has brought unprecedented change in the way a business markets its services and products online, as well as how it communicates to customers.
But how much of that change is being measured? While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune.
