The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate
Author: Clara Shih
Book Site: The Facebook Era, 2nd Edition
This is an incredibly insightful book, written by Clara Shih, the creator of the very first business application for Facebook (Faceforce). The author bases the content on her own experiences, as well as successful case studies from other companies. It is both entertaining and insightful.
• Five new chapters: planning/metrics, customer service, and much more
• New and revamped case studies
• New guest contributions from world-class experts, such as Charlene Li
• New, instantly actionable "To Do" lists after every chapter
• New Facebook discussion threads and much more!
