Author: Lon Safko
Book Site: The Social Media Bible
This is a comprehensive resource about the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends:
* Covers all major new software applications, including features and benefits, in detail
* Lists more than 120 companies integral to the social media industry with updated data, products, services, and links
* Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan
* Includes dozens of social media ROI case studies
The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.