Authors: Phil Gerbyshak, Joe Sorge, Scott Baitinger
Book Site: Twitter Works
This is the story of how social media built a restaurant, a pizza truck, and thousands of relationships. It is primarily told through the success stories of local small businesses and their relationships with their customers.
Read the case studies of AJ Bombers, a burger joint, and Streetza Pizza, a mobile pizza restaurant (food truck) -- both from Milwaukee, Wisconsin.