UnMarketing: Stop Marketing. Start Engaging.
Author: Scott Stratten
Book Site: UNMarketing
This book will teach you how to attract the right customers and engage them through appropriate social media channels. UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere.
* Focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray
* Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity
