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Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition

Author: Patrick Schwerdtfeger

Book Site: Marketing Shortcuts for the Self-Employed

"Marketing Shortcuts for the Self-Employed" details a step-by-step marketing road map for growing your business - especially online. This book is aimed at business owners who may realize the Internet offers tremendous business opportunities, but lack practical strategies they can really apply.

This user-friendly guide breaks down what seems like an overwhelming challenge into easily implemented, bite-sized solutions -- says the book.

Each chapter can be read in ten minutes or less and offers an actionable to-do list. The book offers advice on more than 80 strategies, including how to:

- Identify your value proposition

- Develop content that drives SEO and converts website visitors into customers

- Build trust and establish credibility with videos, blogs, and podcasts

- Communicate on LinkedIn, Facebook and Twitter

- Attract clients with Yelp, Google Places, Yahoo! Local




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