Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
Author: David Meerman Scott
Book Site: Newsjacking
According to the book: "The traditional PR model -- sticking closely to a preset script and campaign timeline -- no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative. Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business."
This book, by PR pro and author David Meerman Scott, describes how to use breaking news to gather media attention. It covers how to monitor the news, how to make your content available online for journalists, and how to develop the real-time mindset required -- along with tools, infographics and examples.
Twitter ID: @dmscott