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Social Marketing to the Business Customer

18 Votes

Nominated for a Small Business Book Award in:
Social Media

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Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships



Author: Paul Gillin, Eric Schwartzman

Book Site: Social Marketing to the Business Customer



B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.

This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.

Facebook: http://www.facebook.com/paul.gillin

 










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