Author: Chris Aarons, Geoff Nelson, Nick White
Book Site: Social Media Judo
Social Media Judo is a short book written by Chris Aarons, Geoff Nelson and Nick White with Dan Zehr from Ivy Worldwide (@IvyWorldwide). The social media judo lessons that the authors talk about are actual debriefs of some of the best and worst campaigns they’d worked on, either as part of Ivy or in their previous corporate incarnations.
Social Media Judo has an easy-to-read tone. You’ll have the impression of sitting around a table with a few guys and listening to their stories. The authors throw the story ball back and forth and make you feel like you are part of an insider conversation or debrief after a marketing campaign.
Twitter ID: @IvyWorldwide