The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution
Author: Brian Solis
Book Site: The End of Business As Usual
This book by Brian Solis takes social media away from the context of tool and into the context of strategy.
You will find lots of charts, data and infographics that will help you understand and navigate inside this new world of social media.
In this book, Solis outlines the 9 criteria for brand essence:
- Focus
- Feeling
- Individuality
- Experiential
- Consistent
- Personal
- Portable
- Longevity
- Credibility
This is a thinking and strategy book that you can use to plan out the rest of your year as well as how your business will express itself in a connected world over the next three to five years.
Twitter ID: @briansolis
Facebook: http://www.facebook.com/thebriansolis
