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The Social Media Business Equation

76 Votes

Nominated for a Small Business Book Award in:
Social Media

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The Social Media Business Equation: Using Online Connections to Grow Your Bottom Line

Author: Eve Mayer Orsburn

Book Site: Social Media Delivered Books

Facebook, Twitter, LinkedIn, and YouTube have changed the way consumers communicate today, and businesses must be a part of this social phenomenon or risk losing significant marketing opportunities. So says the author, Eve Mayer Orsburn.

The "Social Media Business Equation" aims to show you and your organization can use social media to unlock growth and opportunities, no matter what your business size or industry. It introduces a step-by-step methodology in this quick, short, practical read. Fourteen case studies highlight social media at work in companies large and small, including the Mayo Clinic and General Motors. This book covers why you need social media, the importance of listening, and the ROI or return on investment of social media, among other topics.



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