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We First

20 Votes

Nominated for a Small Business Book Award in:
Social Media

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We First: How Brands and Consumers Use Social Media to Build a Better World

Author: Simon Mainwaring

Book Site: We First

Author Simon Mainwaring's vision is for brands to leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

We First is about how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.

No matter where you stand philosophically, you will find confirmations and challenges to your point of view.




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