Author: Simon Mainwaring
Book Site: We First
Author Simon Mainwaring's vision is for brands to leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
We First is about how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.
No matter where you stand philosophically, you will find confirmations and challenges to your point of view.
Twitter ID: @simonmainwaring