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Custom Nation

116 Votes

Nominated for a Small Business Book Award in:

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"Custom Nation: Why Customization Is the Future of Business and How to Profit From It" is written by Anthony Flynn and Emily Flynn Vencat and published by BenBella Books.

What do Netflix, Nike sneakers, Ford Mustangs, Chipotle burritos, and Eharmony have in common? What they share is uncommonness -- each of these companies gives customers a totally personalized, customizable experience. It is these companies and others like them that are leading the 'custom revolution' and the end of mass production/ one size fits all that "Custom Nation" explores.

In the book, the authors interview dozens of CEOs and entrepreneurs who specialize in customization to provide the reader with tips for adding in customization to his business strategy. Topics include:

- Why customization is important
- What does and doesn't work
- How new and established businesses can incorporate customization
- Success strategies in a variety of industries




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