What do Netflix, Nike sneakers, Ford Mustangs, Chipotle burritos, and Eharmony have in common? What they share is uncommonness -- each of these companies gives customers a totally personalized, customizable experience. It is these companies and others like them that are leading the 'custom revolution' and the end of mass production/ one size fits all that "Custom Nation" explores.
In the book, the authors interview dozens of CEOs and entrepreneurs who specialize in customization to provide the reader with tips for adding in customization to his business strategy. Topics include:
- Why customization is important
- What does and doesn't work
- How new and established businesses can incorporate customization
- Success strategies in a variety of industries
Twitter ID: @Custom_Nation