Tobin writes an enterprise column for The Evening Standard, and meets many entrepreneurs. She pulls from her experience and those of the people she's met, in her book.
Whether you're thinking of starting a new business or are interested in growing your existing business, this book aims to provide inspiration and advice to help.
The book includes startup stories and advice from leading British and American business owners. Interviews share how they achieved success and what advice they have to give to other entrepreneurs.
The first section of the book is broken down into chapters for each of the companies Tobin writes about, including Groupon, Zoopla, JustGiving, Moo.com, SpareRoom, and Enternships. The second part of the book focuses on the technical, with hands-on advice you can put into action immediately.
Twitter ID: @lucytobin